What Works Academy
BUSINESS PROFIT SYSTEM
The only complete Business Mentoring Program Designed to Leverage, Scale & Grow YOUR Business Combined with the most Advanced
Automation, Sales & Marketing Platform!
A Proven Strategy and System Designed to Simplify & Scale Your Business to Reach More People, Make More Money & Create Time Freedom!
Kim Lipe, CFNS
"within 3 weeks of returning home, I made $5,373.00 by implementing just ONE of the strategies I learned at the LIVE 3 day event”
Mory Larson, CFNS
"The floodgates have opened... Thanks to the Mentoring of Lucho & Lisa, I've opened a 2nd location and attracting the right clients that like learning about nutrition and are not afraid to pay for it"
Mike Gee, ATC, CEES,
Injury Prevention & Recovery Expert
"With Lucho & Lisza's mentoring, I was able to create a CEU accredited Certified Exercise Therapy Specialist program and turned it into an automated, lifetime residual income stream."
Who Is This For?
For motivated, fast-action-taking entrepreneurs, business owners, coaches & course creators who want to unlock hidden profits RIGHT NOW—and who want a customized and individualized approach…
Work one-on-one with us to create a powerful process to catapult your business to your next goal faster than you ever thought possible!
How We Work...
Inside the Business Profit System (BPS), our premium 12-month business accelerator, you'll receive custom to you support and guidance each step of the way. Your entire journey is based on our proprietary Core Entrepreneurial Process (CEP) that is a combination of experienced business coaching (over 20 years), business mentorship and a personalized strategy to accomplish your goals.
It's a 4-Phase system designed to take you from CLARITY to PROFITABILITY to GROWTH and AUTOMATION utilizing 3 Simple Steps...
✅ STEP 1: SET UP AND SIMPLIFY YOUR MARKETING SYSTEM - through our All-In-One CRM, Automation, Sales & Marketing Platform - the What Works Academy Suite. Your
Business Command Central! No more logging into 10, 15 or more programs and apps to run your business.
✅ STEP 2: BUILD OUT AN AUTOMATION SYSTEM - to automate communications with your prospects and customers to build & increase Trust. People by from those that they Know, Like & Trust (KLT), and once they are in your system - you can authentically automate the KLT process!
✅ STEP 3: DEVELOP YOUR SALES SYSTEM - that has them asking to work with you, instead of you trying to sell them something.
No more chasing clients every month - automate your outreach & incoming leads.
No more overwhelm with all the "information" of what to do next - follow a proven step by step process to get you the results you want.
But this mentoring program is NOT for everybody.
The What Works Academy Business Profit System is only for people who are willing to learn and change their approach; follow a proven system; and take responsibility for their success.
Only then can the What Works Academy Business Profit System mentoring program lead you to the business you want, the income you want, and the impact you want for your clients.
Here's how the program is delivered:
8 Modules of Online Training
You'll get LIFETIME access to our Proprietary CORE ENTREPRENEURIAL PROCESS that consists of Four Phases of growth.
We take you through 8-Modules + Bonus Module of online training on the best business model for running your own business that doesn't suck the life out of you.
You'll discover how to get all the clients you want, regardless of whether you are offering low, medium or high ticket offers (as high as $25,000+).
How? Through a proven proprietary process that helps you break through the overwhelm & frustration, automate and then scale your business so there's no limit to how many clients you can have.
Even better, you get access to proven systems, scripts and templates that you can to your business.
4 LIVE IMPLEMENTATION DAYS
Every quarter, we will dive into a full IMPLEMENTATION Day to do "hands on" work through each of the Four Phases of the Core Entrepreneurial Process.
Phase One: CLARITY. Here we do the necessary foundation work for any business, and address Mindset, Confidence & Clarity.
Phase Two: PROFITABILITY. Ensuring the proper Business Strategy, Systems and Technology are in place to maximize profitability for your business.
Phase Three: GROWTH. This is achieved through Branding & Marketing, followed by Sales As Service, and then
Phase Four: AUTOMATION. The final steps to uplevel your Automations with the use of Ai and then move into Expansion through Leverage & Scaling.
These Implementation Days will be Uninterrupted, Hands-On Get the work DONE Days. We will deep dive into each phase and work with you to structure what you need to move forward.
12 Months Access & Support
We hold your hand. Every month for 12 months we’ll meet with you online and answer every single question you have. Which means, no more hurdles. If you’ve got a question then we answer it LIVE so that you can always be on track for your goal.
This includes the weekly Open Office Hours to learn additional strategies and processes to maximize your automations and systems so you can focus on what you do best.
If you can't make it, we record it, don't worry. For the next 12 months that's what we do for you to make sure you get where you want to go.
Private WWA Community Group
This is so you never feel alone by being a member of an amazing community of like minded individuals - away from Facebook!
Outside of the LIVE Trainings and Open Office Hours, you can have all your questions answered in our Private Community Group.
Even better, because Lucho & Lisza only allow the best to enter this program, you will be part of a committed and supportive mastermind group, where support and help is only a click away.
BONUS: Simplify To Scale 3-Day LIVE Experience Event Recordings
This 3 Day Experience is focused on Transforming your Business with a proven Strategy and System designed to SIMPLIFY & SCALE your business.
The goal is to develop YOUR strategy to scale your business that reaches more people, makes more money & creates more time freedom for you!
This is a Special Bonus for you to MODEL with your business:
To learn if the What Works Academy Business Profit System is the right program for you, and you are the right fit for the program, let's jump on a call and uncover the best solution for you and your business:
Book your 45 minute Business Brainstorming Strategy Call Today!
(You will be required to complete the intake application), here:
8 Modules of Online Training
You'll get LIFETIME access to our Proprietary CORE ENTREPRENEURIAL PROCESS that consists of Four Phases of growth.
We take you through 8-Modules + Bonus Module of online training on the best business model for running your own business that doesn't suck the life out of you.
You'll discover how to get all the clients you want, regardless of whether you are offering low, medium or high ticket offers (as high as $25,000+).
How? Through a proven proprietary process that helps you break through the overwhelm & frustration, automate and then scale your business so there's no limit to how many clients you can have.
Even better, you get access to proven systems, scripts and templates that you can to your business.
4 LIVE IMPLEMENTATION DAYS
Every quarter, we will dive into a full IMPLEMENTATION Day to do "hands on" work through each of the Four Phases of the Core Entrepreneurial Process.
Phase One: CLARITY. Here we do the necessary foundation work for any business, and address Mindset, Confidence & Clarity.
Phase Two: PROFITABILITY. Ensuring the proper Business Strategy, Systems and Technology are in place to maximize profitability for your business.
Phase Three: GROWTH. This is achieved through Branding & Marketing, followed by Sales As Service, and then
Phase Four: AUTOMATION. The final steps to uplevel your Automations with the use of Ai and then move into Expansion through Leverage & Scaling.
These Implementation Days will be Uninterrupted, Hands-On Get the work DONE Days. We will deep dive into each phase and work with you to structure what you need to move forward.
12 Months Access & Support
We hold your hand. Every month for 12 months we’ll meet with you online and answer every single question you have. Which means, no more hurdles. If you’ve got a question then we answer it LIVE so that you can always be on track for your goal.
This includes the weekly Open Office Hours to learn additional strategies and processes to maximize your automations and systems so you can focus on what you do best.
If you can't make it, we record it, don't worry. For the next 12 months that's what we do for you to make sure you get where you want to go.
Private WWA Community Group
This is so you never feel alone by being a member of an amazing community of like minded individuals - away from Facebook!
Outside of the LIVE Trainings and Open Office Hours, you can have all your questions answered in our Private Community Group.
Even better, because Lucho & Lisza only allow the best to enter this program, you will be part of a committed and supportive mastermind group, where support and help is only a click away.
BONUS: Simplify To Scale 3-Day LIVE Experience Event Recordings
This 3 Day Experience is focused on Transforming your Business with a proven Strategy and System designed to SIMPLIFY & SCALE your business.
The goal is to develop YOUR strategy to scale your business that reaches more people, makes more money & creates more time freedom for you!
This is a Special Bonus for you to MODEL with your business:
To learn if the What Works Academy Business Profit System is the right program for you, and you are the right fit for the program, let's jump on a call and uncover the best solution for you and your business:
Book your 45 minute Business Brainstorming Strategy Call Today!
(You will be required to complete the intake application), here:
Who are your Coaches?
It’s taken Lucho & Lisza 30+ years to be here with you today. It had to take that long for them to make enough mistakes… to find enough solutions… and to get enough results when it comes to running a profitable brick & mortar, and online business system.
Lucho & Lisza developed the original CEU accredited Nutrition Certification course for the health, fitness, wellness & nutrition industry; the fully customizable Online What Works Custom Nutrition Software™ while running one of the most successful health and wellness centers in Orange County California.
After the 2008 economic downturn, they focused on helping small business owners dig themselves out of debt by teaching them how to maximize their nutrition knowledge through their 3 day live event: Monetize Your Nutrition Knowledge.
It’s taken Lucho & Lisza 30+ years to be here with you today. It had to take that long for them to make enough mistakes… to find enough solutions… and to get enough results when it comes to running a profitable brick & mortar, and online business system.
Lucho & Lisza developed the original CEU accredited Nutrition Certification course for the health, fitness, wellness & nutrition industry; the fully customizable Online What Works Custom Nutrition Software™ while running one of the most successful health and wellness centers in Orange County California.
After the 2008 economic downturn, they focused on helping small business owners dig themselves out of debt by teaching them how to maximize their nutrition knowledge through their 3 day live event: Monetize Your Nutrition Knowledge.
The work established at their LIVE MYNK EVENTS, lead to developing their ground breaking Health & Wellness Business Profit Systems specifically for health professionals and that in turn morphed into what they focus on today: the What Works Academy Business Profit System.
By having their own brick and mortar location as well as mentoring countless fitness studios, supplement stores, nutritionists, dietitians, medical practitioners, personal trainers, etc. they are uniquely qualified to help online and offline businesses alike. So if you were to say that they are expert coaches, we would agree.
Out of all the people who try and pitch you on helping you to achieve the outcomes you want, 1 in 20 will actually be an expert coach.
The rest will be pretenders. Trying to cash in on the industry, although they lack the real life, hands on experience necessary to solve your problems in an instant. The difference is HUGE... just like reading a book on swimming and actually being able to swim.
Even if you find one that has some results, he or she will maybe know how to do a part of the process, but they won’t have an entire system that you can easily plug into.
They won’t have had to navigate or survive the economic pressures, so they will not be able to guide you through difficult times. They won’t have the years of experience to thrive in business instead of merely survive.
This is what it takes. Because it’s hard out there. And that’s where having Lucho & Lisza on your team makes a real difference.
They create their own programs. They sell their own programs. And they deliver their own programs. Showing you how to create your own economy for success.
Lucho & Lisza haven’t just started a Facebook account and written “CEO of XYZ Coaching Company” in the profile. That’s what a lot of people do these days on the internet. Their company has been around since 2003 and both of them have been in the industry since the late 80's... most other "experts" weren't even born then ;o)
What you want is someone who can give you the full picture and be able to help you create the full result.
Today Lucho & Lisza only let the most suitable people into their programs. Again, this sort of experience is what will protect you too and help change your life dramatically.
People like Nikki LaBarbera, a single mother of 3 that was teaching yoga out of her home and was overworked, overwhelmed, spinning her wheels and struggling to make ends meet. After working with Lucho & Lisza she opened her own yoga studio, has several Certified Fitness Nutrition Specialists working under her, and finally had the time and financial freedom to take a 10-day long yoga retreat vacation in Tuscany, Italy and finally be present and spend more time with her kids.
People like Mike Gee – who had over 15+ years worth of knowledge on corrective exercise therapy, pain recovery and abatement in his brain and computer and did not have a clear way of putting it all together. With Lucho & Lisza's help he was able to create a CEU accredited Certified Exercise Therapy Specialist program
and turned it into an automated, lifetime residual income stream.
And, people like Dr. Stephanie Nielsen – who provides life saving indispensable health and nutrition information from her clients' blood and DNA tests -- she used to have $300 days. After working with Lucho & Lisza she now has $5,000 to $15,000 days, is able to help more clients and patients and has the life that she desires - traveling, time with her kids and the business practice of her dreams.
These people have certain characteristics. They’re hard working. They don’t make excuses. They’re coachable. And they’re committed to transforming their lives as well as transforming their clients' lives.
So if you have some or all of these qualities, then Lucho & Lisza know how to get you to the outcome you want.
Lucho & Lisza offer you complete transparency, as coaches & mentors who help their students LIVE weekly, answering every question that comes their way.
Lucho & Lisza have a string of tools that you can use to get to where you want to go. Which means you can follow their step by step process so you can work less and make more. They are about optimising everything you do through systems to get the greatest results from the most focused effort.
So rest assured you that no matter what others promise you, when it comes to creating the results you really want, Lucho & Lisza’s help will get you there faster.
Best of all, everything is made simple to understand and they walk you through every step of the way.
Disclaimer: We don’t know you, your program or how well you can implement what we teach. Most people don’t even get around to doing what we teach.
So any results mentioned on this website are not typical. It takes effort, persistence and patience. With any business there is always a chance of things not working out.
Any results or claims made on this site in no way promise as to what you can make out of what we do or what we teach.
To learn if the What Works Academy Business Profit System is the right program for you, and you are the right fit for the program,
be sure to Schedule your FREE Brainstorming Session below:
Are You Tired of Doing Things the HARD WAY?
You Know What We Mean...
You feel STUCK or even paralyzed about how to grow your business or practice... How to streamline your business to enjoy more time freedom so you can focus on what you love most.
You realize that the market is shifting rapidly and you need to adapt quickly to stay competitive.
You're not quite clear of your bigger vision and are confused about what to do next, when, where and how.
Your monthly costs keep increasing as you add more contacts, and you are duct taping all your systems together with no clear structure of how to manage it all.
You love what you do, but the time it sucks out of you makes you wonder if this is the right choice for you
Are You Ready To...
Simplify your business and implement step by step strategies that double or triple your client conversions, attract high value clients that stay with you, will refer more clients and Get RESULTS Fast.
Utilize a SIMPLE Proven and Automated SYSTEM that you can implement immediately and have your clients Excited to book with you!
Get Clarity of your bigger vision so you know EXACTLY what to do next, when, where and how.
Put it all together in in ONE Command Central to streamline and simplify your entire business.
Know that this is ABSOLUTELY the right choice and the right place for you to be!
Amy Honey,
WWA Client
"Love working with What Works! The coaching that comes with this is brilliant! It’s one thing to have a CRM, but when it runs like a Ferrari, and you don’t know what to do with it, so you drive it like a Pinto, that defeats the purpose of your CRM. With Lisza and Lucho….. my funnels & projects get DONE!!!”
You need it. Your business needs it. Your clients need it.
3 Day Monetize Your Nutrition Knowledge Virtual Experience Agenda*
Day 1
9:00 am - 12:00 pm: Registration
12:00 - 12:30 pm: Welcome & Introduction
12:30 - 2:00 pm: Presentations
2:00 - 2:15 pm: Break
2:15 - 4:45 pm: Presentations
4:45 - 5:00 pm: Break 5:00 - 6:00 pm: Presentations
Day 2
9:00 - 10:30 am: Presentations
10:30 - 10:45 am: Break
10:45 - 12:30 pm: Presentation
12:30 - 1:30 pm: Lunch Break
1:30 - 3:00 pm: Presentation
3:00 - 3:15 pm: Break
3:15 - 5:30 pm: Presentations
5:30 - 7:00 pm: Networking & Entertainment Party*
Day 3
9:00 - 10:45 am: Presentations
10:45 - 11:00 am: Break
11:00 - 12:30 pm: Presentations
12:30 - 2:00 pm: Lunch Break
2:00 - 3:45 pm: Presentations
3:45 - 4:00 pm: Break
4:00 - 4:30 pm: Presentation
4:30 - 5:30 pm: **BONUS Session and Wrap Up
Yes! This is a 100% Online Course
No Travel Required
Day 1
11:45 am Event Dashboard Opens
12:00 - 1:00 pm: Welcome & Introduction
1:00 - 2:50 pm: Presentations
2:50 - 3:00 pm: Break
3:00 - 4:30 pm: Presentations
4:30 - 4:45 pm: Break
4:45 - 6:30 pm: Presentations
Day 2
8:30 - 9:00 am: Coffee Talk
9:00 - 11:20 am: Presentations
11:20 - 11:30 am: Break
11:30 - 12:30 pm: Presentations
12:30 - 1:30 pm: Lunch Break
1:30 - 3:50 pm: Presentations
3:50 - 4:00 pm: Break
4:00 - 5:30 pm: Presentations
5:30 - 7:00 pm: Virtual Happy Hour, Networking & Entertainment Party*
Day 3
8:30 - 9:00 am: Coffee Talk
9:00 - 10:35 am: Presentations
10:35 - 10:45 am: Break
10:45 - 12:30 pm: Presentations
12:30 - 1:30 pm: Lunch Break
1:30 - 3:05 pm: Presentations
3:05 - 3:15 pm: Break
3:15 - 5:0 pm: Presentation
Day 4 - VIP ONLY!
10:00 am - 11:00 am: Training & Updates
11:00 - 11:45 am: Hot Seat
11:45 - 12:00 pm: Break
12:00 - 12:45 pm: Hot Seat
12:45 - 1:00 pm: Break
1:00 - 1:45 pm: Hot Seat
1:45 -- 2:00 pm: Wrap Up w/ Q&A
*Networking & Entertainment Party!
Virtual Entertainment and Interactive Networking Opportunities.
*VIP Package Attendees Only - ADD-ON:
Includes 1/2 Day PRIVATE Mastermind on the 4th day!
Frequently Asked Questions:
Q: How will attending this event help my business?
This event is about helping you get your work out into the world in a big way with structures and systems to build a business that fully supports you! Whether you’re just getting started or have been in business many years, this event is designed to help you reach your next level.
Q: Will there be selling at this event?
This event is built around training content, deep support, and to guiding you through the ways to achieve even better results in your business. So while there will be opportunities to engage deeper with our programs, this is NOT a pitch fest. This is your opportunity to work with Lucho & Lisza directly for 3 days.
Thousands of graduates continue to prove that sticking with us throughout the entrepreneurship journey is how they continue to grow their businesses and exponentially increase their incomes. But if you come just for the event and don’t accept our invitation to support you further, we believe you’re still going to leave happy, empowered and with a crystal clear plan to rapidly accelerate your business and income!
Q: What are the event hours?
Event Check-in starts at 11:30am on Day 1 and the first general session starts that day at 12:00 noon PT. The following 2 Days hours are 8:30 am through 5:00pm or 6:00pm, with the Virtual Happy Hour & Entertainment from 5:00 until 7:00-7:30 pm PT. All VIP Attendees also includes a 1/2 day Mastermind (10:00 - 1:00 pm) on the 4th day. Although we will have Q&A sessions throughout the event, we will stick around after the event to make sure all questions are answered. And even more questions will be answered at our evening Virtual Happy Hour & Party taking place from 5:00 - 7:00 pm, where you will make amazing connections, enjoy some entertainment and have some fun.
Q: When should I fly into Las Vegas?
Q: Do I need to be a Certified Fitness Nutrition Specialist™ to attend the event?
No, however, the VIP Admission price also includes the Certified Fitness Nutrition Specialist™ Online course. As a VIP, you do not need to have completed the course by the event date, however we highly recommend you complete all requirements and either mail them in or bring them with you for grading so that you can leave the event with your certificate. Note that if you choose the Regular Attendee Ticket, our Certification Course is NOT included.
Q: When do I get access to the CFNS course and the What Works® Custom Nutrition Software™?
Within a couple of minutes of completing your VIP Admission registration you will be sent an email with instructions on how to get INSTANT ACCESS to the CFNS online course portal as well as the student version of our What Works® Custom Nutrition Software™. Be sure to check your SPAM folder as sometimes important emails such as this end up there by mistake.
Q: How many Continuing Education Units (CEU's) does the CFNS course provide?
Our Certified Fitness Nutrition Specialist™ course provides the following CEU's upon successful completion: 1.9 NASM, 15 AFAA, 20 ISSA, & 1.0 NCCPT. You may also petition other certifying bodies for credit as well.
Q: How much is it to continue using your What Works® Nutrition Software™ after the included six months?
After the first six months (which are included in the price of the event*), you can choose to either purchase a yearly or monthly license. Currently the yearly price is $900 and the monthly price is $97. However, for being a M.Y.N.K attendee, you are able to get the yearly price reduced to $499 and the monthly price reduced to $59.95 per month. You may also choose to purchase a number of years in advance and get a much lower per year price; as low as $349 per year. With what you will learn at the three day event, you will be able generate a return on your investment right away.
* If you were invited by a friend and took advantage of the Bring-A-Friend discounted pricing, or if you are a current student or graduate, the software is NOT included with your ticket. However, you will be able to purchase a license at a discounted rate during the event if you choose to.
Q: What if I cannot attend the Virtual Event the dates that are scheduled?
You can attend any Monetize Your Nutrition Knowledge (MYNK) live event within 12 months of purchase. Event Cancellation Policy: As the MYNK event is a package program and the #MYNK (Monetize Your Nutrition Knowledge)🍴✳️ event has limited capacity, includes access to our patented What Works® Custom Nutrition Software™ and has special discounted pricing, this event is non-refundable and non-cancellable for any reason. You may however send someone in your place if you decide, or attend our next live event within 12 months of your purchase date if space is available. Please contact [email protected] to request a change. This package purchase cannot be downgraded or replaced by any other product or service provided by ENW Inc.
Q: How do I access the Event Recordings as a VIP or VIP Lite?
The event recordings will be made available to all VIP and VIP Lite Ticket Holders who attend a minimum of 30% of the full event schedule. The event recordings are intended to support your learning at the Virtual LIVE Experience - not replace it.
Our Awesome Community
